Why people trust creators
Where the trust actually comes from, what it can carry, and the point at which it stops transferring to a brand.
Certification 1 of 7
Creator Marketing 101
Go from zero to fluent in creator marketing. How true human influence drives growth, what brilliant work looks like, and how to spot it at every stage.
Zero meets Fluent
8 modules · About 3 hours · Beginner · Open to everyone
What this covers
The Influencer way with Creator Marketing 101
- What creator marketing is, and what it is not.
- Where the trust comes from, and what it can carry.
- How creator work sits alongside the rest of a plan.
- Briefing, choosing creators, and reading an audience.
- Measuring it in a way that survives a finance conversation.
- How to recognize brilliant work, and say why.
Free to read
What creator marketing is
Creator marketing is not advertising with a person standing in front of it. The thing that changes is the source, because the message now comes from someone the audience chose to follow rather than someone who bought their way into the feed.
What creator marketing is
18 min
The 8 modules
What creator marketing is
The difference between an ad with a person in it and a piece of work made by someone an audience already chose to follow.
Where creator work sits in a plan
How creator work relates to the rest of the marketing mix, and the jobs it is genuinely better at than the alternatives.
Writing a brief a creator can use
The six things every brief contains, and the difference between directing an outcome and dictating an execution.
Choosing creators, and reading an audience
How to look past a follower count at who is actually listening, and why overlap beats reach.
Measuring it honestly
Setting the measure before the launch, and telling the difference between a number that means something and one that flatters.
What brilliant work looks like
How to recognize good creator work at every stage, from the idea to the finished post, and how to say why.
Creator Marketing 101 assessment
A set of scenarios drawn from real campaigns. Taken online, in your own time, and you can retake it.
Next
The 7 certifications
Seven crafts, one way of working.
Prove what you have learned
Reading is not a credential. Each certification ends with a scenario based assessment, taken online.
See how verification works