Creator Marketing 101 · Module 1 of 8
What creator marketing is
18 minute read
What creator marketing is
18 min
Lesson notes
Creator marketing is not advertising with a person standing in front of it. The thing that changes is the source, because the message now comes from someone the audience chose to follow rather than someone who bought their way into the feed.
- The work has to earn its place in a feed rather than interrupt one.
- A creator lends attention and a hearing, not belief.
- Anything that sounds like the brand rather than the creator gets discounted immediately.
That choice, the follow, is the whole asset. It is also the thing a brand can borrow and never own, which is why the work has to be worth the audience's time on its own terms before it is worth anything to you.
Knowledge check
A brand writes a script and asks the creator to read it word for word. What is the most likely cost?
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Next: Why people trust creators, in production