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Built for the creator era

The educational hub for the discipline behind modern marketing.

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Why this exists

Anyone can claim expertise. We'd rather prove it, and show you how to prove yours

Hear Ben Jeffries and Caspar Lee on why creator marketing finally has a discipline

4 min

Three ways to build your craft

Tutorials

Short, practical walkthroughs of the skills you'll use every week, from writing a brief creators love to reading a report with confidence.

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Certifications

Structured certifications built from real campaigns, taught by the people who made them happen.

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Get verified

Credentials earned on real work, each with a unique ID anyone can verify on a public page. Your expertise, out in the open.

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How you'll learn

Built from real campaign

Every module comes from campaigns we've actually run, so you're learning what works from the people who proved it, not theory from a textbook.

Certified online, verified in public

Complete the certification, pass the assessment, and your credential goes live straight away, with a unique ID and a public page anyone can check.

Learn at your own pace

Fully virtual and self-paced. Take it in a lunch break or over a month, on your own or with your whole team.

[Quote from Ben Jeffries or Caspar Lee]
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Taught by the people who've done it

Meet the AI twins of the people who ran the work. Same faces, same judgment, and they never cancel.

  • It is the reason a school of seven certifications is possible at all.
  • When a platform changes, the module changes with it.
  • Every lesson can be taught in any language.
How this is made

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