Learn the craft
Self-paced modules built from real campaigns, taught by the people who made them happen.
Certifications
Seven crafts.
One way of working.
There's no single skill behind great creator marketing. One is open now, and six are on the way.
The Influencer way
- Every certification opens with a 101 module on how we approach the craft.
- Creator Marketing 101 is free and open to everyone.
- You'll learn how we think, so you can spot brilliant work and brief it even better.
In production
The six we are building next
Creator Marketing 101 is the one you can take today. These six are being made, one at a time, and the full syllabus for each is already written.
Instinct meets Evidence
Marketing Science
How we decide what to make, before anyone makes it.
See what's coming
Culture meets Ambition
Strategy
How a business problem becomes a creator idea.
See what's coming
Brief meets Craft
Creative Production
How we direct creators without controlling them, and get the work made at pace.
See what's coming
Content meets Checkout
Commerce
How creator work drives a transaction, not just a view.
See what's coming
Scale meets Proof
Performance
How we measure it, defend it, and then do it again.
See what's coming
Brain meets Guts
Brand
How creators build a brand and not only a campaign.
See what's comingThe Verified promise
Every credential on this page is one we hold ourselves. The whole Influencer team earns these certifications too, so when you're Verified, you're measured against the same standard we are. Look any of us up.
How it works
Pass the assessment
Scenario-based and taken online, built from situations we've actually faced. It's there to be earned, not collected.
Get verified
Your credential goes live straight away, with a unique ID and a public page anyone can check in seconds.
Start where everyone starts
Creator Marketing 101 is free, open to everyone, and the first step to every certification on this page.