Certification 2 of 7
Marketing Science
How we decide what to make, before anyone makes it.
Instinct meets Evidence
5 modules · In production
What this covers
The Influencer way with marketing science
- Where creator work sits inside a wider marketing mix.
- The signals we read before a brief is written.
- Why audience overlap beats audience size.
- What we test, and what we refuse to guess at.
In production
This 101 is being built
The outline below is agreed. The modules and their notes follow the same shape as Creator Marketing 101, which you can read in full today.
Modules in production
The 5 modules
See the syllabus
One form shows you every module we are building, across all six, and puts you first in line when they land.
Prove what you have learned
Reading is not a credential. Each certification ends with a scenario based assessment, taken online.
See how verification works